Social Media is one of the most powerful tools that entrepreneurs have when it comes to reaching new audiences with their online business. It is important to have high-quality and eye-catching photos that accurately represent your company and what you offer. Knowing which platforms are right for you will vary based upon your industry and marketing preferences. Below are a few of the ones that we’ve found to be the most valuable as a whole and can help you put your site to WORK with a nice bump in traffic.
Cover Photo: 820 x 310 px
- Large photo that appears at the top of your Facebook page
- Avoid placing important content in the bottom left quadrant as your cover photo may cover it up
- .JPG files may be compressed, try to keep under 100kb
- Use .PNG to help avoid quality loss on images that contain logos
- Smaller sized images will be stretched
Profile Image: 180 x 180 px
- Appears on timeline and represents you or your brand when posting on other pages
- Can be larger than 180px, but should maintain a 1:1 ratio for best results
- Thumbnail size will be 32 x 32px
Header Photo: 1500 x 500px
- Displays at the top of your page and gradually shrinks as users scroll
- Avoid placing text or important content in the top 60px and the bottom 60px as it may be covered by menus or trimmed
- Avoid placing important content in the bottom left quadrant as it may be covered by the Profile Photo at various resolutions/screen sizes
- Maximum file size 10MB
Profile Photo: 400 x 400px
- Shown at top left of your feed and as an icon when posting on other feeds/replying to tweets.
- Should contain your logo or a photo that represents your brand.
- Displayed in a circle, so keep important content toward the center
- Displays at 200 x 200px
- Maximum file size 100KB
Profile Image: 110 x 110px
- Displays in a circle, so keep important content or logos toward the center
- Maintain 1:1 aspect ratio
Photos & Videos: 612 x 612px minimum
- Thumbnails in ‘grid’ view display as 161 x 161px
- This is an image-driven platform, so photos and videos should be crisp, clear and interesting
- Larger sizes accommodated up to 1080 x 1080px
LinkedIn (Company Page)
Background Image: Min 1192 x 220 px, Max 1536 x 768 px
- Appears at the top of your company page and sits behind your logo and company info summary
- Avoid adding text or important content to the bottom 1/2 of the image as it may be covered or obscured
- Maximum file size 4MB
Logo Image: 400 x 400px
- Can be larger but should maintain 1:1 aspect ratio
- Minimum size 300 x 300px and will be stretched to fit
- Maximum 4MB file size
Hero Image: 974 x 330px
- Largest image on the page that is fully displayed
- Should be a professional photo or graphic that positively reflects your company
- Maximum file size 2MB
Business Banner Image: 646 x 220px
- New feature image that appears on your homepage
- Maximum file size 2MB
YouTube
Channel Cover Photo: 2560 x 1440px
- Make sure the image quality is high as it is the first impression users will have regarding the quality of your content
- Users stream in many ways, test your image on a variety of platforms and devices such as mobile, tablet, and gaming consoles
Channel Profile: 800 x 800px
- Shown as your primary channel branding and as an icon when posting comments
- Displayed as 98 x 98px
- Always maintain 1:1 aspect ratio
Profile Image: 165 x 165px
- Shown as a square and should represent your logo or brand.
- Icon appears as 32 x 32px across the rest of Pinterest
- Maximum file size 10MB
Board Display: 222 x 150px
- Shown as a thumbnail to represent boards you’ve created
- This is an image-driven platform, so image quality should be high
- Should represent the content of the board and be enticing to visitors
- Additional board thumbnails shown at 50 x 50px
Pin Sizes: 236px width
- These are pins that you add to your homepage or to your board
- Width is 236px on both homepage and boards
- Height is scaled proportionally based on the image
- Many users report higher clicks on images that are ‘tall’ rather than square or short
