Everybody knows that for a company to be taken seriously these days, you need to have a website as a part of your online presence. For many consumers, the first thing that they do when researching a new company is check out their website and social media presence. In addition to potential customers, a company […]
Getting Traffic
The Dirty Secret to Break into the Blogging Game
So you’ve got a story to tell. But you’re not sure where to start. You’ve been told you should start a blog. But the whole thing seems overwhelming. Well lucky for you, it does not have to be a complicated process or require any development skills to get started. All you need to do is […]
5 Reasons Your Small Business Needs a Website
If you’re a small business and you’re operating locally, you might think that word of mouth is all you need. It is true that word of mouth and local advertising can go a long way for many small business owners. But if you don’t have a website to back it up, you’re likely hurting yourself […]
Visual How To: Setting up a Facebook Ad
Facebook is a great way to make a personal connection with your audience. Their advertising and promotion features allow business owners to target and market to specific user groups based on their interests and activity. People that are new to the platform or online marketing may just think that the visitors will naturally come to […]
The Anatomy of a Newsletter: 10 Tips
It took us a long time to start getting subscribers to our email newsletter. And it wasn’t for lack of trying. Once we finally did start getting some signups, increasing our click-through and open rates became the main focus. So we thought it would be helpful to summarize some things that we’ve learned along the […]
Hashtagging: Your Free Guide to #success on Instagram
Is there anything appealing about 800 million monthly visitors? No? Please leave this site. This number is of course, the current benchmark high set by Instagram in its ever-increasing popularity as a social media app. 800 million. That is nothing to scoff at. And one of the biggest reasons that so many companies are flocking […]
3 Quick and Easy Ways to Build Traffic
Having a website for your business is only the first step in what will be a long journey toward your online success. Getting people to visit your website is a task you’ll need to perform the entire way. There are lots of ways to get traffic, and the specific mix of activities that is right […]
