Small business is the lifeblood of the American economy. And the online opportunities that are available to small business owners today are unprecedented. Never before have entrepreneurs been able to reach an audience of potential customers directly in their home with such ease. But where there is opportunity, there is also risk. And not having […]
Welcome to our Blog!
Welcome to our blog! Here you’ll find lots of great content to help your site get more traffic and generate more revenue. Whether you’re a small business owner, web designer, or amateur marketer, there’s a little something for everyone. All of the articles are created with one goal in mind – making your site WORK!
10 Key Things to put on your Construction Website
If you’re out there swingin’ hammers every day, you probably don’t think too much about your website. The phone rings, and you schedule your next job. Your reputation is the lifeblood of your business, and word of mouth has carried you far. But what if we told you that some people actually will trust your […]
5 Reasons Your Small Business Needs a Website
If you’re a small business and you’re operating locally, you might think that word of mouth is all you need. It is true that word of mouth and local advertising can go a long way for many small business owners. But if you don’t have a website to back it up, you’re likely hurting yourself […]
7 Reasons a Website can Help your Local Brick and Mortar Business Thrive
The brick and mortar store is the embodiment of American capitalism. A thriving main street has been a staple of the economy and small business ownership has raised the standard of living for millions of people. And yet many times when you turn on the TV, you hear phrases like, “Main Street is DEAD!”. The […]
The ONE Thing that sets Guest Blogging Apart from other Marketing Strategies
If you’re marketing your business, or working as a marketer at a company, then you always want to stay on the top of your game. You know you don’t know it all, but you’re willing to learn. What if we told you that there was an easy skill that you can learn that helps you […]
Legal Documents for Online Business – Do I need them and Why?
Navigating the ins and outs of the online business world is hard enough as it is. Building a brand, finding customers, fulfilling orders, and…legal compliance?! You don’t want to run afoul of Johnny Law, but you’re no lawyer, so where do you start? The legal aspects of your website can vary based upon the types […]
Why does data privacy matter? A quick guide to CAN SPAM and GDPR.
We all agree that protecting users’ privacy is important. But with all the talk about data privacy and various regulations, it can be hard to determine which ones apply to you. As a company in the US, where do you draw the line? Where does authority of each regulation begin and end? What is the […]
Do you REALLY know your Customers?
Where There is a Will, there is a Way There is some kind of magic that happens when consumers decide that they want something (Ever create a customer profile? Learn how in our FREE ebook). Where a need exists, entrepreneurs and businesses materialize seemingly out of nowhere to help provide it. It is said that […]
Visual How To: Setting up a Facebook Ad
Facebook is a great way to make a personal connection with your audience. Their advertising and promotion features allow business owners to target and market to specific user groups based on their interests and activity. People that are new to the platform or online marketing may just think that the visitors will naturally come to […]
The Anatomy of a Newsletter: 10 Tips
It took us a long time to start getting subscribers to our email newsletter. And it wasn’t for lack of trying. Once we finally did start getting some signups, increasing our click-through and open rates became the main focus. So we thought it would be helpful to summarize some things that we’ve learned along the […]
